Our research has three main areas: (i) Development of high performance permanent magnets without reliance on scarce elements and divergence of rare earth elements. Improvement of thermal stability of magnets and transverse thermoelectric properties of permanent magnets are also being investigated. We are also working on (ii) the development of soft magnetic materials with low core losses for high-frequency applications, and (iii) magnetoclaoric materials with giant and reversible magnetoclaoric effect for room-temperature applications such as magnetic air conditioning and cryogenic applications for gas liquefaction. For these purposes, we use a combinatorial research approach as demonstrated in Figure 1.